Tasks Instead of Interfaces

Built into Melbis Shop is not only a set of programs but also a way of running a business: the owner states a task in words, the AI assistant carries it out with the store’s tools, and if the tool it needs does not exist, it builds one. This page describes the approach itself. How to connect the assistant and grant it rights — “AI Assistant”.

Two Approaches to Running a Store

The familiar approach is a set of screens. The platform gives you a product list, an order card, filters, bulk action buttons. Everything the business can do has been thought up in advance by the platform vendor. When the needed screen is missing, people look for an add-on module, wait for a new version, order custom development, or do the work by hand, row by row. The business adapts itself to the interface, and the knowledge of how to do things right lives in the employees’ heads.

The Melbis approach is the task. What matters is not the screen but the result you need. The owner says what needs to be achieved. The assistant works out by itself which data and files this touches, lays out a plan, and once it is agreed, does the work and reports back. If there is no ready-made tool for the task, the assistant writes one — and every recurring task gets a small tool of its own, made by the rules of this particular store.

How the same tasks look under the two approaches:

Task Through screens Through a task
Raise a brand’s prices by 7%, except for products on promotion a filter, a selection, a bulk change — if the platform can do that; the exceptions are removed by hand one sentence; the assistant selects the products by the rule, shows the list of changes and, once they are approved, changes the prices with the “Prices” tool
Add 200 products from a supplier’s price list, with photos an import using the platform’s template: match the columns, upload, sort out the errors, then the photos one by one the assistant reads the price list in whatever form it arrived, creates the products with “Product Import”, lays out the photos with “File Import”; the products are born hidden — the batch is looked over first and opened to the customer afterwards
Find the products with no weight that throw off the delivery calculation a report, if there is one; otherwise an export to Excel and a manual search an answer as a list within a minute, and an offer to make a checking tool for the logistician
Mark from a phone that an order has been shipped, and enter the waybill number open the admin panel in the phone’s browser, find the order, change the status, enter the number write one sentence to the assistant: “Order 1532 shipped, waybill 20450012345678” — it carries it out with the “Orders” tool, and the order is saved as a new version
Add a “Bestsellers” block to the home page look for a theme or a plugin with such a block the assistant writes a module and a template, shows the result, and after a check by eye it goes onto the storefront

What Is Missing Gets Built

A new capability of the store is born from a task and goes through four steps.

  1. The task comes up for the first time. The assistant does it itself: with database queries, a script on the computer, or a module of its own on the storefront. One-off work stays one-off — it needs no tool.
  2. The task repeats. The assistant notices the repetition and offers to turn the work into an AI tool — a store module with commands described in the owner’s words: what each one does, which fields it accepts, what it checks before writing.
  3. The owner accepts the tool. They register it in “Development → AI Components” and grant the commands — each one separately, to the employees who need it.
  4. The task is done by anyone who has been granted the command. An employee tells their assistant what is needed, from a computer or from a phone. They need no rights to the database or to the project files: the command itself knows what to change and how.

Here is how this looks, with product descriptions as the example.

Any work follows the same path: reconciling stock with a supplier, closing orders by the store’s rules, checking product cards before a section is opened, preparing advertising copy. The ready-made tools that ship with Melbis Shop — “Prices”, “Product Import”, “File Import”, “Profiles”, “Scheduler” — are built the same way and serve as samples for your own.

A Small Tool Beats a Big Interface

People are used to thinking that the richer the interface, the more the business can do. When you work through the assistant, the opposite is true: a dozen narrow tools made for your own tasks beat one universal screen.

For example, the logistician has to check every morning that yesterday’s orders have the phone number and the address filled in. In a typical admin panel, that means a date filter and looking through every card. Here, it is an “Order Check” tool with one command: the logistician’s assistant calls it and answers with a list of three orders whose address is empty. If tomorrow the payment method has to be checked as well, the command is extended — nobody waits for a new version of the program.

What Keeps Things in Order

Hundreds of small tools are dangerous if nobody keeps an eye on them. In Melbis, order is built into the approach itself.

How It Works in Practice

The base is a computer with the program. The Melbis Shop program and an agent application are installed on a Windows computer (the application has its own Windows version requirements). The program handles the sign-in to the store: every day it obtains the license and passes the person’s login to the assistant. That is why it has to be running — an ordinary laptop that is never switched off, serving as a home server, is enough.

Access from anywhere. If the agent application supports remote control — Claude Code, for example — the session runs on that computer, and the person writes to it from a phone or from anywhere else. Meanwhile the scripts, files, and tools stay next to the assistant: only words travel from the phone.

The program is for the start and for heavy work. Installing the store, employee rights, granting commands, batch work with hundreds of thousands of rows — all in the program. Day-to-day management goes through the assistant.

What an ordinary day might look like:

Roles

What Stays in Human Hands

The Singularity of the Business Process

When the tool for a task is built in the same conversation in which the task was set, the distance between “we need it” and “it works” shrinks to a single conversation. The business stops waiting for the platform: every recurring process gets its own tool, and the store’s set of capabilities matches the set of tasks of this particular business. The platform grows at the speed of the business’s own tasks — this is what we call the singularity of the business process.

Where to Go Next